Anphabe

Connecting opportunities
hZWXnJpmk2mWlpmExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmWJrUr98qKellJ--oJvSpZbWnaeg0dPXytrJvrPJntaFxd3bz9PHlXbJpc-h1Fhr2XKcb1qe26OXp52oo1p0pZ9hYmqFqJ-Vqailx3-f0ptZn6tuZpyH1MLWxc_ZhmvCc5Sd3eDh

40HRS HR CONSULTING SERVICES

We have a team of bright, talented Consultant with over 10 years working experience that give the firm a balance of experience and the best track record in various industries.

  • hZWXnJpmk2mWlpmExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsl2lrUr98qKellJ--lqXRoJjSsZBz0dLUwtLdqsvQoMarhp7VnZygU5vbn8mmz6WeiHPXb2lwoFeglK6ygaealrikkqTMq6qbmKZVnaZwmmpZ1Jmmkc_YhpzFnpOg36ObapSdhMbT06GW1KrFm8pYa89ylWhpbJ5qb7Cx
40HRS HR CONSULTING SERVICES

Head of Marketing and Segment Management - Retail Banking

hZWXnJpjmW-UmpSExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsl2lrUr98qKellJ--naXGjIHTmoCR3N7Q0MXIo8nYmdCnhp7VnZygU5vbn8mmz6WeiHPXb2lqoFeVo6SlroKolLGZn5uFc6lsa21V0pSoxZ2qhnOVapOf39SempyIzp_DmM3HhJ7XoGZviGSYZJZmUqG14Q..

Job Description

Accountabilities

KEY ACTIVITY RESULT

  • STRATEGY PLANNING Analyse and translate the bank strategies into specific branding positioning and branding product marketing actions ensuring the alignment with vision, mission and goals of the bank / division
  • BRAND DEVELOPMENT Research and define the brand positioning and develop the branding guidelines and branding materials
  • PRODUCT MARKETING Research, develop and conduct a marketing strategy and campaigns with a certain product range in collaboration with the sales and product development departments. Evaluate the effectiveness of marketing campaigns.
  • CONTENT MARKETING Research, create and develop the marketing concept and manage its
    implementation in all media channels
  • MEDIA PLANNING Research and define the media platforms and optimize content placements in the different media channels.
  • ART AND DESIGN Generate ideas and design/produce the visual materials to promote marketing, branding and communication programs 
  • VISUAL MERCHANDIZING Develop, deliver and communicate visual concepts and strategies to promote brand and marketing programs at branches and point of sales.
  • MARKETING MANAGEMENT Plan, execute, and manage campaigns / Marketing activities / initiatives to increase awareness and name recognition of the bank / division’s products and services
  • PEOPLE MANAGEMENT Attract sufficient and high quality staff, lead and optimize staff’s skills and knowledge, provide coaching and development for individual employee(s) and team(s)
  • MARKET INTELLIGENCE Research and provide integrated marketing analytical solutions across customers and channels,

Slotting Criteria

FOCUS OF ACTIVITIES

  • Develops annual marketing and/or branding objectives and plan that integrate objectives from business divisions or a
    group of marketing areas within a division
  • Proposes and consults BOM / BOD on marketing and/or branding and/or business priorities, objectives, annual plan
    and budget based on the bank’s strategy, considering longer-term or new developments and trends

AUTONOMY

  • Works within allocated department’s or a subset of assigned department’s budget and decides on detailed plan and activities to achieve campaign and department objectives

Job Requirements

WORKING AND THINKING LEVEL & EXPERIENCE
Bachelor
  • > 7 years of experience

Additional Information

About 40HRS HR CONSULTING SERVICES

We have a team of bright, talented Consultant with over 10 years working experience that give the firm a balance of experience and the best track record in various industries in: Executive, General Management, Manufacturing, Engineering, Operation, Human resources Management, Finance, Supply Chain, IT, …etc. 

We have experiences in dealing with Multi-culture and personalities in the industry to provide the best practices gained from working with a wide range of local & multinational companies. So, we can provide our service in America, Asia, Europe, and south America. 

Head of Marketing and Segment Management -...

hZWXnJpjmW-UmpSExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsl2lrUr98qKellJ--naXGjIHTmoCR3N7Q0MXIo8nYmdCnhp7VnZygU5vbn8mmz6WeiHPXb2lqoFeVo6SlroKolLGZn5uFc6lsa21V0pSoxZ2qhnOVapOf39SempyIzp_DmM3HhJ7XoGZviGSYZJZmUqG14Q..
hZWXnJpmk2mWlpmExaBkb-GkoGOYcFLJpMWoq4DHo5ifmatXc6xsmGVrUqeqq6KWn4_QoqrNlqDHmaiZ0dPDxMnS1svWjK2a3tyu0sXKU3DZa55siJyl1JvYnqemiHCnbWZsb1qcodqepYXRqpuTmYGi1pyczZOY2KGjnoSg15uanoTWxaLCpteFncSelmuw464.
Lazy Load...